Did you know that one of the most effective marketing tools for any business is the press release.
A press release must catch the attention of the news outlet to which it has been sent. Just because you send one doesn’t mean it’s going to be used. If your press release is properly written, the probability of it being used is increased. There are guidelines for writing a press release that you must follow.
Ask yourself what you want to accomplish with your press release. Are you making an announcement? A press release is the perfect vehicle to let everyone know that you’ve opened a new office or are hosting a meeting or presentation to which the public is invited. A variation of this is a “story” press release that will provide information about something that is about to happen or has just happened. (more…)
