Six Reasons Why Freelance Writers and Case Studies Are a Perfect Match

It is perfectly natural to be a little nervous when a client offers a case study writing assignment. After all, is that really freelance writing? In fact, a lot of freelance writers might ask what a case study is in the first place. There are many questions to answer for someone who isn’t entirely certain just what is involved in case study writing.

Like all forms of writing, it takes some practice to master the form. But once the writer gets a handle on it, it can not only be an interesting assignment to fulfill, but a lucrative one, as well. There’s no reason to be afraid when the opportunity arrives. Take it, learn from it and grow as a writer. It may be one of the best decisions a writer could make.

Case studies are really a simple concept. It is the success story of a business seen through the eyes of a customer well pleased with a certain product or service. It is the story of a happy experience. More and more companies need case studies, but they have difficulty finding writers willing to write them.

The fewer writers competing for a particular job means more opportunities for those who do want it.  That’s not the best part. Think about these points:

1. Case studies are actually rather easy to write. They aren’t much different from an article in a newsletter. Able to write a newsletter? Then a case study should be no problem whatsoever.
2. Case studies are not very long. An article can run about 500 to 1,000 words. A case study usually runs about 400 to 800 words in length. It will take an experienced case study writer less than a day to finish one.
3. Case studies have standardized formats. Ads and direct mail require some sort of tag or flashy line to attract attention. This is often the most difficult part of the writing. A case study works the same way every time.
4. Case study writers are always wanted. Companies understand the effectiveness of case studies and are always looking for more. Over the past several years, the demand for case study writers has risen a great deal, which opens up greater opportunities for those writers willing to take them on.
5. Speaking of writers willing to do case studies, they are currently in short supply. Most copywriters avoid case studies, for whatever reason. Some may think the style is boring or too technical. Others might not even know the option is available. In fact, case study writing is just another form of storytelling, which can be a great deal of fun.
6. Case studies can be lucrative. To put a finer point on it, case studies can be very lucrative. Direct mail copywriters at the highest echelons will make more money, in all honesty, but the money clients pay for case study writing is certainly nothing to sniff at. An experienced writer can look at rates that equal about $100 an hour and well-known ones can expect even more.

Let Freelance Writing Desk help you get started on your case study today!