Writing for the Internet

Learning to write for the internet can be a little confusing at first because it is not quite the same as most other types of writing. It requires you to change the way that you think. Let’s start with the fact that your online audience is there to read.  When your readers are online they are scanning your words at best.  Scanning is done because it is a proven fact that when you actually try to read word for word on the screen you are 25 percent slower than reading printed material. If you are wondering what this means to you as the writer, it simply means you have to learn to get people’s attention so that you can connect with them.

Make Your Writing Style Dramatic

The reader is not reading but scanning your words. The more eye-catching a form you use, the more likely they are to stay on the site long enough to read it. Try to break your writing up into segments. Keep each segment in parts of 25 or fewer words. Make sure that the main points of each segment are clearly expressed and even bulleted so that the scanners can pick out the parts that you want them to see quickly and efficiently. Bellow is an example of what your ideas and words should look like in a bulletined format.

• Topic of the bulletin list
• Main point
• Another important point
• More relevant details

Formatting information in the above way makes it easier to get your point across to the reader.

There are four words that start with the letter C that make your internet writing experience easy. They should also make your writing more enjoyable for the people who are going to read it.

1. Concise — Do not overstuff the details.  Keep your writing short and to the point and you will be impressed with the numbers of readers who return to your site.

2. Clear — Use words that are straight to the point. No one wants to have to look up words that they don’t understand.

3. Credible – Make your writing as honest as possible; the reader will appreciate it,

4. Clean — Keep it simple for the reader. Cluttered writing is hard to scan. If the writing is clean and clear, readers will enjoy it.

Keep It Simple

Write even the most complicated things simply. No one has the time to stop in the middle of what they are reading to grab the dictionary.  Just because you are a professional writing and have an extensive vocabulary does not mean your reader does.  Just remember that it is your job to give your readers the information that they want in a way that they can understand it.

Allow us at Freelance Writing Desk to write concise, clear, clean and credible writing for your business.